Cloud has proven to be a sticky marketing term, even (especially?) among non-technical consumers. There is a growing consensus that “the cloud” promises a quicker and cheaper way of purchasing IT than the traditional, build-it-yourself model. This in turn has led to internal debates between application developers and infrastructure teams on the best approach for implementing “the cloud” within IT organizations. (And of course, IT architects know that when they hear management say, “We want to move to the cloud,” they will be the ones who have to figure out how to do it!)
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